Win! Myer: Please don't promote unhealthy body image

GREAT NEWS! We delivered your signatures to Myer's flagship Sydney store on Tuesday 17th June, making headlines around the country! Myer have now told Channel 10 news they aren't planning on buying any more of the dolls. It's a positive and important step forward. Thanks to everyone who was involved in the campaign.


Campaign via Fair Agenda member Mark in Sydney:

Today while shopping at Myer I came across a Winx Club doll with legs so skinny they looked like they might snap. The image on the side of the box portrayed the doll in a seductive pose - as if she was pole dancing.

I’m genuinely surprised that a store like Myer would stock such a toy, so as a loyal customer, I’m asking them to remove it from their shelves. Will you join me?

It’s hard enough trying to protect my four-year old daughter against the barrage of photo-shopped advertising she sees on billboards and the sides of buses, without underweight and over sexualised toys being marketed directly at her, in doll form.

As a parent, I know how easily children can be swayed by peer pressure and messages of what is normal or cool. When toys portray women’s bodies so skinny that they appear to be starving, it can send a very dangerous message.

Myer's website says they are responsive to feedback, and I'm hoping if enough of us sign the petition, they'll quickly take this product off the shelves.

For support contact The Butterfly Foundation support service on 1800 334 673.


Dear Myer,

Please don’t sell toys that promote unhealthy body image to young girls.


Latest activity

Ellen , 5008  /  signed 2014-06-13 11:36:42 +1000
Penelope , 3084  /  signed 2014-06-13 11:34:09 +1000
Jodi , 3145  /  signed 2014-06-13 11:15:24 +1000
"I have a daughter and she as well as all girls need to have a healthy body image. Not these far fetched ideas of toy companies."
Virginia , 3184  /  signed 2014-06-13 10:59:18 +1000
"These promote a ridiculous body image to young girls who are bombarded with too many unrealistic body image ideals as it is!
What hope do they have in forming a healthy beautiful body image for themselves when they are given these anorexic dolls by key adults in their lives. Obviously then, those adults approve of these dolls endorsing their image as ideal."
Sue , 3128  /  signed 2014-06-13 10:52:03 +1000
"I have 2 daughters who need to know this is not how healthy looks! Do not push this unattainable agenda on kids"
cecilia , 2251  /  signed 2014-06-13 10:50:32 +1000
"Fairies are supernatural beings, but that doesn’t stop little girls wanting to look like them. We did when we were little too, except then, the fairies were depicted as normal little girls with wings and a wand – not a ‘come-hither’ STICK THIN supermodel figure in a miniskirt and long boots/socks. Look at the pose on the front of the box – THIS IS ADULT STUFF and your defense about supernatural beings is swiss cheese!

Nicile , 4350  /  signed 2014-06-13 10:28:10 +1000
Michelle , 2196  /  signed 2014-06-13 10:19:52 +1000
"I often shop at Myer, and I have an 8 year old niece who already has issues about her weight [she’s the appropriate weight, but many things in society (including dolls like these), tell her that it is sexier to be unnaturally stick thin]. Please don’t contribute to those by selling these horrendously skinny dolls.. Please take them off your shelves. Please act responsibly."
Casey , 3161  /  signed 2014-06-13 10:08:55 +1000
Gayle , 3931  /  signed 2014-06-13 10:05:13 +1000
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