Win! Myer: Please don't promote unhealthy body image

GREAT NEWS! We delivered your signatures to Myer's flagship Sydney store on Tuesday 17th June, making headlines around the country! Myer have now told Channel 10 news they aren't planning on buying any more of the dolls. It's a positive and important step forward. Thanks to everyone who was involved in the campaign.


Campaign via Fair Agenda member Mark in Sydney:

Today while shopping at Myer I came across a Winx Club doll with legs so skinny they looked like they might snap. The image on the side of the box portrayed the doll in a seductive pose - as if she was pole dancing.

I’m genuinely surprised that a store like Myer would stock such a toy, so as a loyal customer, I’m asking them to remove it from their shelves. Will you join me?

It’s hard enough trying to protect my four-year old daughter against the barrage of photo-shopped advertising she sees on billboards and the sides of buses, without underweight and over sexualised toys being marketed directly at her, in doll form.

As a parent, I know how easily children can be swayed by peer pressure and messages of what is normal or cool. When toys portray women’s bodies so skinny that they appear to be starving, it can send a very dangerous message.

Myer's website says they are responsive to feedback, and I'm hoping if enough of us sign the petition, they'll quickly take this product off the shelves.

For support contact The Butterfly Foundation support service on 1800 334 673.


Dear Myer,

Please don’t sell toys that promote unhealthy body image to young girls.


Latest activity

Kate  /  signed 2014-05-02 15:23:27 +1000
Charmayne , 2090  /  signed 2014-05-02 15:20:56 +1000
Heather  /  signed 2014-05-02 15:02:38 +1000
Tracey Spicer  /  signed 2014-05-02 14:45:52 +1000
"This sends an extremely unhealthy message to young girls. "
barbara  /  signed 2014-05-02 14:35:05 +1000
Miia , 2094  /  signed 2014-05-02 14:34:36 +1000
"We should be teaching our little girls about how to live healthy and these dolls look far like it. "
Amanda  /  signed 2014-05-02 14:26:13 +1000
"Seriously Myer. As if it isn’t hard enough raising daughters in this highly charged sexual environment as it is. Please do not add to it needlessly in pursuit of profit. You will lose many more long term high spending customers if you continue to market these and other similar products."
Karen  /  signed 2014-05-02 14:24:25 +1000
"Having seen first hand how eating disorders can have devastating impacts on young people, I believe all members of the community, including corporations, are responsible for protecting young people from products that promote poor body image."
Sophie , 2099  /  signed 2014-05-02 10:32:12 +1000
"Let’s give our daughters a positive message rather than make them think this body type is achievable or desirable."
Margaret , 5092  /  signed 2014-05-02 10:16:51 +1000
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