Win! Myer: Please don't promote unhealthy body image

GREAT NEWS! We delivered your signatures to Myer's flagship Sydney store on Tuesday 17th June, making headlines around the country! Myer have now told Channel 10 news they aren't planning on buying any more of the dolls. It's a positive and important step forward. Thanks to everyone who was involved in the campaign.


Campaign via Fair Agenda member Mark in Sydney:

Today while shopping at Myer I came across a Winx Club doll with legs so skinny they looked like they might snap. The image on the side of the box portrayed the doll in a seductive pose - as if she was pole dancing.

I’m genuinely surprised that a store like Myer would stock such a toy, so as a loyal customer, I’m asking them to remove it from their shelves. Will you join me?

It’s hard enough trying to protect my four-year old daughter against the barrage of photo-shopped advertising she sees on billboards and the sides of buses, without underweight and over sexualised toys being marketed directly at her, in doll form.

As a parent, I know how easily children can be swayed by peer pressure and messages of what is normal or cool. When toys portray women’s bodies so skinny that they appear to be starving, it can send a very dangerous message.

Myer's website says they are responsive to feedback, and I'm hoping if enough of us sign the petition, they'll quickly take this product off the shelves.

For support contact The Butterfly Foundation support service on 1800 334 673.


Dear Myer,

Please don’t sell toys that promote unhealthy body image to young girls.


Latest activity

Amanda , 3078  /  signed 2014-06-16 16:56:06 +1000

I’ve known too many girls and women with anorexia and eating disorders. I know too many girls and women that despise their bodies. We need to do better as a community to present healthy images of women.


Rebecca , 3300  /  signed 2014-06-16 16:49:36 +1000
Nicole , 4215  /  signed 2014-06-16 15:13:58 +1000
"I have a healthy looking seven year old daughter who asked me the other day if she looks to fat in a certain outfit. I think this product encourages little girls to believe they should be super thin and wear next to nothing to look pretty. This product is destructive to the development of our girls. Please stop this. "
Allison , 2489  /  signed 2014-06-16 10:30:18 +1000
Andrea , 7071  /  signed 2014-06-15 21:15:35 +1000
"Because it promotes a distorted image of what a female body looks like, which leaves an imprint on our little girls minds."
Terri , 6028  /  signed 2014-06-15 18:29:39 +1000
"Because I have girls and you need to be a morally responsible citizen not just aoney hungry faceless organisation! "
Kate , 2114  /  signed 2014-06-15 18:22:18 +1000
"I have daughters and these toys are unrealistic body types. Marketing can be very damaging to self esteem. Please sell responsible healthy body image products to our girls"
Angie , 3124  /  signed 2014-06-15 14:12:39 +1000
Sue , 2454  /  signed 2014-06-15 11:52:10 +1000
"Because I have two daughters and my oldest son had a relationship with a beautiful girl who struggled daily with Bulimia. This disease has taken the best years of this girls life. "
Alicia , 2226  /  signed 2014-06-15 07:57:57 +1000
"Toys should inspire the imagination and nurture the creative mind. Not plant seeds of discontent"
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