Win! Myer: Please don't promote unhealthy body image

GREAT NEWS! We delivered your signatures to Myer's flagship Sydney store on Tuesday 17th June, making headlines around the country! Myer have now told Channel 10 news they aren't planning on buying any more of the dolls. It's a positive and important step forward. Thanks to everyone who was involved in the campaign.


Campaign via Fair Agenda member Mark in Sydney:

Today while shopping at Myer I came across a Winx Club doll with legs so skinny they looked like they might snap. The image on the side of the box portrayed the doll in a seductive pose - as if she was pole dancing.

I’m genuinely surprised that a store like Myer would stock such a toy, so as a loyal customer, I’m asking them to remove it from their shelves. Will you join me?

It’s hard enough trying to protect my four-year old daughter against the barrage of photo-shopped advertising she sees on billboards and the sides of buses, without underweight and over sexualised toys being marketed directly at her, in doll form.

As a parent, I know how easily children can be swayed by peer pressure and messages of what is normal or cool. When toys portray women’s bodies so skinny that they appear to be starving, it can send a very dangerous message.

Myer's website says they are responsive to feedback, and I'm hoping if enough of us sign the petition, they'll quickly take this product off the shelves.

For support contact The Butterfly Foundation support service on 1800 334 673.


Dear Myer,

Please don’t sell toys that promote unhealthy body image to young girls.


Latest activity

amanda , 2218  /  signed 2014-06-18 17:28:34 +1000
"Girls should have better Role models"
Jacqui , 2062  /  signed 2014-06-18 17:24:50 +1000
Terri , 2234  /  signed 2014-06-18 17:24:37 +1000
"I agree that it is sending the wrong message to young children. I have young grandchildren and I would not want them to aspire to have this totally ridiculous and unhealthy figure shape."
Sonia , 2560  /  signed 2014-06-18 17:22:26 +1000
Melanie , 4011  /  signed 2014-06-18 17:21:53 +1000
"I totally agree, I don’t have kids yet but I refuse to buy my nieces dolls now days cause of the image they portray. Look at brat dolls no wonder kids have no respect now days."
Mitesh , 2155  /  signed 2014-06-18 17:20:08 +1000
Mark , 7250  /  signed 2014-06-18 16:42:10 +1000
"I have young and impressionable daughters. I thought Barbie was skinny! This is way overboard."
Pree , 3149  /  signed 2014-06-18 16:29:28 +1000
Laura , 2100  /  signed 2014-06-18 16:14:53 +1000
"Bad influence on my children (both boy and girl)"
Danielle , 2560  /  signed 2014-06-18 15:21:45 +1000
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