Win! Myer: Please don't promote unhealthy body image

GREAT NEWS! We delivered your signatures to Myer's flagship Sydney store on Tuesday 17th June, making headlines around the country! Myer have now told Channel 10 news they aren't planning on buying any more of the dolls. It's a positive and important step forward. Thanks to everyone who was involved in the campaign.


Campaign via Fair Agenda member Mark in Sydney:

Today while shopping at Myer I came across a Winx Club doll with legs so skinny they looked like they might snap. The image on the side of the box portrayed the doll in a seductive pose - as if she was pole dancing.

I’m genuinely surprised that a store like Myer would stock such a toy, so as a loyal customer, I’m asking them to remove it from their shelves. Will you join me?

It’s hard enough trying to protect my four-year old daughter against the barrage of photo-shopped advertising she sees on billboards and the sides of buses, without underweight and over sexualised toys being marketed directly at her, in doll form.

As a parent, I know how easily children can be swayed by peer pressure and messages of what is normal or cool. When toys portray women’s bodies so skinny that they appear to be starving, it can send a very dangerous message.

Myer's website says they are responsive to feedback, and I'm hoping if enough of us sign the petition, they'll quickly take this product off the shelves.

For support contact The Butterfly Foundation support service on 1800 334 673.


Dear Myer,

Please don’t sell toys that promote unhealthy body image to young girls.


Latest activity

Fiona  /  signed 2014-06-12 21:00:40 +1000
Jennifer , 3134  /  signed 2014-06-12 21:00:08 +1000
"I have a 4 year old daughter and I’m concerned for her and her friends. These toys are harmful and contribute to the sexualisation of girls and childhood."
Emily , 3161  /  signed 2014-06-12 20:59:36 +1000
"Because I’m a parent and this is outrageous "
Sarah , 2904  /  signed 2014-06-12 20:57:56 +1000
"This dolls eyes are wider then her thigh. I want my girls to concentrate on having a strong and healthy body and this doll does not set that example."
Callie , 3030  /  signed 2014-06-12 20:57:30 +1000
Deborah , 5050  /  signed 2014-06-12 20:53:44 +1000
"I have a 3 year old and think body image issues are starting earlier than ever. We have a moral obligation as a community to stop toys like this being promoted to children"
Leigh , 3875  /  signed 2014-06-12 20:53:27 +1000
Meg , 3188  /  signed 2014-06-12 20:53:21 +1000
"I have two young girls and already my 4 year old is preoccupied with looking “pretty” and often comments on her body shape. Its disturbing to think that large and family focused stores like Myer pedal such destructive cultural values. I certainly won’t be shopping there."
Susan , 2046  /  signed 2014-06-12 20:50:07 +1000
Helen , 4132  /  signed 2014-06-12 20:47:10 +1000
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