Win! Myer: Please don't promote unhealthy body image

GREAT NEWS! We delivered your signatures to Myer's flagship Sydney store on Tuesday 17th June, making headlines around the country! Myer have now told Channel 10 news they aren't planning on buying any more of the dolls. It's a positive and important step forward. Thanks to everyone who was involved in the campaign.


Campaign via Fair Agenda member Mark in Sydney:

Today while shopping at Myer I came across a Winx Club doll with legs so skinny they looked like they might snap. The image on the side of the box portrayed the doll in a seductive pose - as if she was pole dancing.

I’m genuinely surprised that a store like Myer would stock such a toy, so as a loyal customer, I’m asking them to remove it from their shelves. Will you join me?

It’s hard enough trying to protect my four-year old daughter against the barrage of photo-shopped advertising she sees on billboards and the sides of buses, without underweight and over sexualised toys being marketed directly at her, in doll form.

As a parent, I know how easily children can be swayed by peer pressure and messages of what is normal or cool. When toys portray women’s bodies so skinny that they appear to be starving, it can send a very dangerous message.

Myer's website says they are responsive to feedback, and I'm hoping if enough of us sign the petition, they'll quickly take this product off the shelves.

For support contact The Butterfly Foundation support service on 1800 334 673.


Dear Myer,

Please don’t sell toys that promote unhealthy body image to young girls.


Latest activity

leanne , 7303  /  signed 2014-06-12 22:01:37 +1000
"young girls dont need unrealistic body image toys.they need to feel good about themselves and not be taught that this size is a real thing.any size that is healthy is ok not stick thin. "
bernice , 3218  /  signed 2014-06-12 21:59:08 +1000
Samantha , 5034  /  signed 2014-06-12 21:58:54 +1000
"I have a 3 year old and I think these dolls just go too far."
heidi , 4305  /  signed 2014-06-12 21:56:03 +1000
K , 3000  /  signed 2014-06-12 21:53:39 +1000
"Disgraceful and sexist. What sort of pervert thinks this is a good toy to create and sell for children’s enjoyment… Seriously?"
Vivienne , 4118  /  signed 2014-06-12 21:50:05 +1000
"I am a woman and I am a Christian and this type of look is both immodest and unhealthy. That doll looks positively anorexic and no-one should be trying to attain that look unless they are suicidal."
Lisa , 3153  /  signed 2014-06-12 21:46:52 +1000
"I am truly appauled at the pose on the side of the box… and she really does look like a even more anorexic barbie doll… as if she wasn’t bad enough…. Truly a ridiculous choice for sale (what does that say about Myer?"
Catherine , 4055  /  signed 2014-06-12 21:45:57 +1000
"These dolls are offensive! They should be taken off the market. This dolls do not represent a healthy body image."
Rebecca , 2150  /  signed 2014-06-12 21:40:12 +1000
Jessica , 3754  /  signed 2014-06-12 21:39:16 +1000
"I have 2 young daughters, I need them to no that being like this is not normal. Toys like this do not promote good body image for young girls."
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