Win! Myer: Please don't promote unhealthy body image

GREAT NEWS! We delivered your signatures to Myer's flagship Sydney store on Tuesday 17th June, making headlines around the country! Myer have now told Channel 10 news they aren't planning on buying any more of the dolls. It's a positive and important step forward. Thanks to everyone who was involved in the campaign.


Campaign via Fair Agenda member Mark in Sydney:

Today while shopping at Myer I came across a Winx Club doll with legs so skinny they looked like they might snap. The image on the side of the box portrayed the doll in a seductive pose - as if she was pole dancing.

I’m genuinely surprised that a store like Myer would stock such a toy, so as a loyal customer, I’m asking them to remove it from their shelves. Will you join me?

It’s hard enough trying to protect my four-year old daughter against the barrage of photo-shopped advertising she sees on billboards and the sides of buses, without underweight and over sexualised toys being marketed directly at her, in doll form.

As a parent, I know how easily children can be swayed by peer pressure and messages of what is normal or cool. When toys portray women’s bodies so skinny that they appear to be starving, it can send a very dangerous message.

Myer's website says they are responsive to feedback, and I'm hoping if enough of us sign the petition, they'll quickly take this product off the shelves.

For support contact The Butterfly Foundation support service on 1800 334 673.


Dear Myer,

Please don’t sell toys that promote unhealthy body image to young girls.


Latest activity

Annmaree , 2533  /  signed 2014-06-13 06:19:59 +1000
Kate , Cb3 9as  /  signed 2014-06-13 06:05:51 +1000
"It is just disappointing that girls are so often faced with dolls that are not real on any level, in the way they dress the way they look and their physical appearance, suggesting subliminally to girls that to bears of popular culture they need to attain to such an image. It comes from all areas of life for them. Give them a break. "
Alan , 4554  /  signed 2014-06-13 05:55:29 +1000
"We have enough problems to go around, we needn’t be adding to them. "
Kate , 76017  /  signed 2014-06-13 05:10:56 +1000
"We should be teaching our children about healthy eating and loving themselves, not promoting nearly impossible body image standards that inevitably result in emotional turmoil."
Gabby , Rh12 5ga  /  signed 2014-06-13 05:10:12 +1000
"Children are under too much pressure to be perfect and we are all shapes and sizes and that’s ok ! Let’s embrace being different"
Skye , 3135  /  signed 2014-06-13 04:07:44 +1000
"I have 2 girls who, at aged 7 and 9, are already asking if they’re fat. It worries me no end "
Annette , 3377  /  signed 2014-06-13 03:24:50 +1000
"This doll is showing a body type that would put a person in a wheelchair. Maybe that’s why she flies, because she is too weak to walk. Really MYER, shame on you buying team. "
Melinda , 19500  /  signed 2014-06-13 02:55:38 +1000
Melita , 3000  /  signed 2014-06-13 02:17:33 +1000
Chloe , 2329  /  signed 2014-06-13 01:36:12 +1000
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