Win! Myer: Please don't promote unhealthy body image

GREAT NEWS! We delivered your signatures to Myer's flagship Sydney store on Tuesday 17th June, making headlines around the country! Myer have now told Channel 10 news they aren't planning on buying any more of the dolls. It's a positive and important step forward. Thanks to everyone who was involved in the campaign.


Campaign via Fair Agenda member Mark in Sydney:

Today while shopping at Myer I came across a Winx Club doll with legs so skinny they looked like they might snap. The image on the side of the box portrayed the doll in a seductive pose - as if she was pole dancing.

I’m genuinely surprised that a store like Myer would stock such a toy, so as a loyal customer, I’m asking them to remove it from their shelves. Will you join me?

It’s hard enough trying to protect my four-year old daughter against the barrage of photo-shopped advertising she sees on billboards and the sides of buses, without underweight and over sexualised toys being marketed directly at her, in doll form.

As a parent, I know how easily children can be swayed by peer pressure and messages of what is normal or cool. When toys portray women’s bodies so skinny that they appear to be starving, it can send a very dangerous message.

Myer's website says they are responsive to feedback, and I'm hoping if enough of us sign the petition, they'll quickly take this product off the shelves.

For support contact The Butterfly Foundation support service on 1800 334 673.


Dear Myer,

Please don’t sell toys that promote unhealthy body image to young girls.


Latest activity

Liz , 2454  /  signed 2014-06-14 17:39:52 +1000
"I have a 5 year old daughter who I NEVER want to see this rubbish in a shop. No one looks like this, nor should they. This should be banned. What a terrible role model – Myer, you should be ashamed to sell this."
Louise , 7018  /  signed 2014-06-14 17:39:26 +1000
"These dolls promote the thigh gap which is pro-ana. These dolls are contributing to an obsession with thin which leads to more dieting, which in those with a genetic predisposition risks deadly eating disorders."
Mary-Ann , 4211  /  signed 2014-06-14 17:14:45 +1000
"I have daughters. I am a woman. We are awesome and valuable beyond what the world says we should merely look like."
Cameron , 3840  /  signed 2014-06-14 16:39:17 +1000
"This is not an image I want portrayed to my daughter"
lynda , 2454  /  signed 2014-06-14 16:34:32 +1000
Melissa , 4870  /  signed 2014-06-14 16:02:54 +1000
"I have 2 beautiful daughters, both of whom are way to concerned with the way they look. It’s also important for boys not have unrealistic expectations of how girls should look."
Hannah , 2444  /  signed 2014-06-14 15:49:08 +1000
Kyles , 2450  /  signed 2014-06-14 15:34:18 +1000
Narelle , 2444  /  signed 2014-06-14 15:07:36 +1000
Jeanette , 6054  /  signed 2014-06-14 14:53:10 +1000
"I have a beautiful healthy daughter and I don’t ever want get to feel inadequate. Images and products like these can put already vulnerable children at risk"
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