Win! Myer: Please don't promote unhealthy body image

GREAT NEWS! We delivered your signatures to Myer's flagship Sydney store on Tuesday 17th June, making headlines around the country! Myer have now told Channel 10 news they aren't planning on buying any more of the dolls. It's a positive and important step forward. Thanks to everyone who was involved in the campaign.

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Campaign via Fair Agenda member Mark in Sydney:

Today while shopping at Myer I came across a Winx Club doll with legs so skinny they looked like they might snap. The image on the side of the box portrayed the doll in a seductive pose - as if she was pole dancing.

I’m genuinely surprised that a store like Myer would stock such a toy, so as a loyal customer, I’m asking them to remove it from their shelves. Will you join me?

It’s hard enough trying to protect my four-year old daughter against the barrage of photo-shopped advertising she sees on billboards and the sides of buses, without underweight and over sexualised toys being marketed directly at her, in doll form.

As a parent, I know how easily children can be swayed by peer pressure and messages of what is normal or cool. When toys portray women’s bodies so skinny that they appear to be starving, it can send a very dangerous message.

Myer's website says they are responsive to feedback, and I'm hoping if enough of us sign the petition, they'll quickly take this product off the shelves.

For support contact The Butterfly Foundation support service on 1800 334 673.

1,407 SIGNATURES

Dear Myer,

Please don’t sell toys that promote unhealthy body image to young girls.

Signed,

Latest activity

Angela  /  signed 2014-06-12 10:25:53 +1000
"I have two daughters who already have started worrying about their weight and how their bodies compare to other girls. They don’t need unhealthy images like this to further perpetuate the myth that ‘skinny’ is the only body shape!"
Sarah , 4301  /  signed 2014-06-12 10:23:41 +1000
Judy  /  signed 2014-06-12 10:22:48 +1000
"I have 2 beautiful healthy granddaughters who don’t need to see skinny dolls"
Jess  /  signed 2014-06-12 10:14:37 +1000
Tanya  /  signed 2014-06-12 10:05:26 +1000
Leonie , 2234  /  signed 2014-06-12 09:57:41 +1000
Melinda , 2601  /  signed 2014-06-12 09:48:26 +1000
"Myer, please show some corporate social responsibility. International research shows these products contribute to negative body image in girls. Please remove this dangerous product immediately."
David , 3095  /  signed 2014-06-12 09:17:43 +1000
Dale , 2627  /  signed 2014-06-12 08:40:58 +1000
Alex , 2261  /  signed 2014-06-12 08:29:36 +1000
"Come on Myer, anyone can see this product is just awful. More people complaining now than units you’re likely to sell, why not just get rid of it?"
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