Win! Myer: Please don't promote unhealthy body image

GREAT NEWS! We delivered your signatures to Myer's flagship Sydney store on Tuesday 17th June, making headlines around the country! Myer have now told Channel 10 news they aren't planning on buying any more of the dolls. It's a positive and important step forward. Thanks to everyone who was involved in the campaign.

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Campaign via Fair Agenda member Mark in Sydney:

Today while shopping at Myer I came across a Winx Club doll with legs so skinny they looked like they might snap. The image on the side of the box portrayed the doll in a seductive pose - as if she was pole dancing.

I’m genuinely surprised that a store like Myer would stock such a toy, so as a loyal customer, I’m asking them to remove it from their shelves. Will you join me?

It’s hard enough trying to protect my four-year old daughter against the barrage of photo-shopped advertising she sees on billboards and the sides of buses, without underweight and over sexualised toys being marketed directly at her, in doll form.

As a parent, I know how easily children can be swayed by peer pressure and messages of what is normal or cool. When toys portray women’s bodies so skinny that they appear to be starving, it can send a very dangerous message.

Myer's website says they are responsive to feedback, and I'm hoping if enough of us sign the petition, they'll quickly take this product off the shelves.

For support contact The Butterfly Foundation support service on 1800 334 673.

1,407 SIGNATURES

Dear Myer,

Please don’t sell toys that promote unhealthy body image to young girls.

Signed,

Latest activity

Emma  /  signed 2014-06-12 13:16:27 +1000
"Because it encourages unhealthy body image and unhealthy attitudes. Leads to unhealthy, dangerous behaviour and it denigrates woman."
Sally  /  signed 2014-06-12 13:14:39 +1000
"I am the mother of small girls – over sexualisation of toy etc must stop!"
Emily-Kate  /  signed 2014-06-12 13:13:22 +1000
Rowena , 6101  /  signed 2014-06-12 13:11:46 +1000
R , 3158  /  signed 2014-06-12 13:08:46 +1000
Liz  /  signed 2014-06-12 13:07:15 +1000
Valerie , 2155  /  signed 2014-06-12 13:06:51 +1000
Gwyn  /  signed 2014-06-12 13:02:35 +1000
Thalia  /  signed 2014-06-12 13:01:59 +1000
"I have a 9 year old daughter, who currently has a great body image. That can be destroyed so quickly with exposure to this negative product and advertising."
Lisa , 2020  /  signed 2014-06-12 12:59:32 +1000
"I find the bodily proportions of this doll extremely offensive and do not agree with the subliminal message it sends to young and impressionable girls."
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