Win! Myer: Please don't promote unhealthy body image

GREAT NEWS! We delivered your signatures to Myer's flagship Sydney store on Tuesday 17th June, making headlines around the country! Myer have now told Channel 10 news they aren't planning on buying any more of the dolls. It's a positive and important step forward. Thanks to everyone who was involved in the campaign.

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Campaign via Fair Agenda member Mark in Sydney:

Today while shopping at Myer I came across a Winx Club doll with legs so skinny they looked like they might snap. The image on the side of the box portrayed the doll in a seductive pose - as if she was pole dancing.

I’m genuinely surprised that a store like Myer would stock such a toy, so as a loyal customer, I’m asking them to remove it from their shelves. Will you join me?

It’s hard enough trying to protect my four-year old daughter against the barrage of photo-shopped advertising she sees on billboards and the sides of buses, without underweight and over sexualised toys being marketed directly at her, in doll form.

As a parent, I know how easily children can be swayed by peer pressure and messages of what is normal or cool. When toys portray women’s bodies so skinny that they appear to be starving, it can send a very dangerous message.

Myer's website says they are responsive to feedback, and I'm hoping if enough of us sign the petition, they'll quickly take this product off the shelves.

For support contact The Butterfly Foundation support service on 1800 334 673.

1,407 SIGNATURES

Dear Myer,

Please don’t sell toys that promote unhealthy body image to young girls.

Signed,

Latest activity

Kim  /  signed 2014-05-16 12:54:46 +1000
Suzi  /  signed 2014-05-16 12:51:58 +1000
"As a mother and now a grandmother, I’m very aware how vulnerable – and impressionable young girls are, and the dangers of putting forward unhealthy – and totally unrealistic images can be. Come on Myer – some social responsibility please!"
Freya  /  signed 2014-05-16 11:30:25 +1000
Kathleen  /  signed 2014-05-16 11:26:00 +1000
Naomi , 2575  /  signed 2014-05-16 09:29:03 +1000
"Girls don’t need to look anything like this. This isn’t pretty or worth aspiring to."
Bev  /  signed 2014-05-16 09:13:19 +1000
"Because I am grandmother to 3 beautiful little girls who don’t need to feel they don’t comply to this disgusting image"
Sarah , 2087  /  signed 2014-05-16 07:42:44 +1000
"The packaging, the body shape and the clothing of this doll all send dangerous messages to young girls. Be a responsible retailer and do not stock such products. I will certainly think twice about purchasing anything from Myer if this issue is not addressed. (And look at your girls fashion dept while you are at it)"
Amy  /  signed 2014-05-16 06:32:11 +1000
Julie  /  signed 2014-05-16 01:30:50 +1000
"As the mother of a child who has suffered from anorexia for 6 years I am appalled that Myer would promote this type of product. Young girls are so impressionable and this product is reinforcing the message that very thin is beautiful. Come on Myer you can help to stop the meteoric rise of eating disorders by boycotting products that promote this unhealthy body image! "
Deb  /  signed 2014-05-16 00:30:40 +1000
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