Win! Myer: Please don't promote unhealthy body image

GREAT NEWS! We delivered your signatures to Myer's flagship Sydney store on Tuesday 17th June, making headlines around the country! Myer have now told Channel 10 news they aren't planning on buying any more of the dolls. It's a positive and important step forward. Thanks to everyone who was involved in the campaign.

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Campaign via Fair Agenda member Mark in Sydney:

Today while shopping at Myer I came across a Winx Club doll with legs so skinny they looked like they might snap. The image on the side of the box portrayed the doll in a seductive pose - as if she was pole dancing.

I’m genuinely surprised that a store like Myer would stock such a toy, so as a loyal customer, I’m asking them to remove it from their shelves. Will you join me?

It’s hard enough trying to protect my four-year old daughter against the barrage of photo-shopped advertising she sees on billboards and the sides of buses, without underweight and over sexualised toys being marketed directly at her, in doll form.

As a parent, I know how easily children can be swayed by peer pressure and messages of what is normal or cool. When toys portray women’s bodies so skinny that they appear to be starving, it can send a very dangerous message.

Myer's website says they are responsive to feedback, and I'm hoping if enough of us sign the petition, they'll quickly take this product off the shelves.

For support contact The Butterfly Foundation support service on 1800 334 673.

1,407 SIGNATURES

Dear Myer,

Please don’t sell toys that promote unhealthy body image to young girls.

Signed,

Latest activity

Naomi  /  signed 2014-06-12 11:04:09 +1000
Joy  /  signed 2014-06-12 11:02:10 +1000
Janelle  /  signed 2014-06-12 11:02:01 +1000
"If our children are bombarded on every side (tv, movies, print ads, billboards, magazines …AND TOYS) with unhealthy body images they will grow up with unrealistic expectations of perfection and beauty. This needs to change in our culture "
Greg  /  signed 2014-06-12 11:00:27 +1000
"Kids should be allowed to be kids. This doesn’t help"
Patrice  /  signed 2014-06-12 10:57:18 +1000
Amanda , 2570  /  signed 2014-06-12 10:56:53 +1000
Joanne , 4053  /  signed 2014-06-12 10:56:42 +1000
"This affects all girls and women, and it breaks my heart that from such an early age the definition of beauty that is taught to them is unattainable at best and a deadly eating disorder at worst."
Helen  /  signed 2014-06-12 10:53:49 +1000
Kylie , 2566  /  signed 2014-06-12 10:53:16 +1000
Marie , 5238  /  signed 2014-06-12 10:51:06 +1000
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