Win! Myer: Please don't promote unhealthy body image

GREAT NEWS! We delivered your signatures to Myer's flagship Sydney store on Tuesday 17th June, making headlines around the country! Myer have now told Channel 10 news they aren't planning on buying any more of the dolls. It's a positive and important step forward. Thanks to everyone who was involved in the campaign.

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Campaign via Fair Agenda member Mark in Sydney:

Today while shopping at Myer I came across a Winx Club doll with legs so skinny they looked like they might snap. The image on the side of the box portrayed the doll in a seductive pose - as if she was pole dancing.

I’m genuinely surprised that a store like Myer would stock such a toy, so as a loyal customer, I’m asking them to remove it from their shelves. Will you join me?

It’s hard enough trying to protect my four-year old daughter against the barrage of photo-shopped advertising she sees on billboards and the sides of buses, without underweight and over sexualised toys being marketed directly at her, in doll form.

As a parent, I know how easily children can be swayed by peer pressure and messages of what is normal or cool. When toys portray women’s bodies so skinny that they appear to be starving, it can send a very dangerous message.

Myer's website says they are responsive to feedback, and I'm hoping if enough of us sign the petition, they'll quickly take this product off the shelves.

For support contact The Butterfly Foundation support service on 1800 334 673.

1,407 SIGNATURES

Dear Myer,

Please don’t sell toys that promote unhealthy body image to young girls.

Signed,

Latest activity

Nikelle  /  signed 2014-06-12 12:36:12 +1000
Alina , 3044  /  signed 2014-06-12 12:35:44 +1000
lynda , 2454  /  signed 2014-06-12 12:35:31 +1000
"I dont want my son to grow up thinking this is how girls should be"
Kath  /  signed 2014-06-12 12:35:24 +1000
"I am a clinician treating eating disorders & this doll sends all the wrong messages to girls."
Eliza  /  signed 2014-06-12 12:34:44 +1000
Felicity  /  signed 2014-06-12 12:34:19 +1000
"I have a 5 year old girl, and I am trying to teach her to have a healthy body image, but when these are the toys designed for her age bracket, it is very hard to explain to her that it isn’t portraying a normal body expectation."
Karen  /  signed 2014-06-12 12:30:25 +1000
Eugenie  /  signed 2014-06-12 12:30:07 +1000
"Not only girls, but boys too. These toys are one of many children’s first influences on their perception of ‘normal’. What child can feel any where close to normal with examples like this to base it on?!"
Jannie , 4306  /  signed 2014-06-12 12:29:59 +1000
"My daughter gets enough messages on what she ‘should’ do, be and look like without also being bombarded walking down a toy aisle. Shame on you Myer!"
Kate  /  signed 2014-06-12 12:29:32 +1000
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