Win! Myer: Please don't promote unhealthy body image

GREAT NEWS! We delivered your signatures to Myer's flagship Sydney store on Tuesday 17th June, making headlines around the country! Myer have now told Channel 10 news they aren't planning on buying any more of the dolls. It's a positive and important step forward. Thanks to everyone who was involved in the campaign.

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Campaign via Fair Agenda member Mark in Sydney:

Today while shopping at Myer I came across a Winx Club doll with legs so skinny they looked like they might snap. The image on the side of the box portrayed the doll in a seductive pose - as if she was pole dancing.

I’m genuinely surprised that a store like Myer would stock such a toy, so as a loyal customer, I’m asking them to remove it from their shelves. Will you join me?

It’s hard enough trying to protect my four-year old daughter against the barrage of photo-shopped advertising she sees on billboards and the sides of buses, without underweight and over sexualised toys being marketed directly at her, in doll form.

As a parent, I know how easily children can be swayed by peer pressure and messages of what is normal or cool. When toys portray women’s bodies so skinny that they appear to be starving, it can send a very dangerous message.

Myer's website says they are responsive to feedback, and I'm hoping if enough of us sign the petition, they'll quickly take this product off the shelves.

For support contact The Butterfly Foundation support service on 1800 334 673.

1,407 SIGNATURES

Dear Myer,

Please don’t sell toys that promote unhealthy body image to young girls.

Signed,

Latest activity

John , 2448  /  signed 2014-05-28 22:08:34 +1000
Julie  /  signed 2014-05-28 12:58:14 +1000
Martha , 2904  /  signed 2014-05-23 11:45:25 +1000
"Yes, we all have a choice not to purchase. Just like we have a mute button on our TV along with a channel changer and an off-button. I regularly exercise those options with my TV and I’ll also be exercising my choice by not purchasing these items. However, I’d also like to be able to wander the toy aisles without my children confronted with the imagery shown on the Winx Club packaging. The name and packaging is pseudo porn.

They are seductive images accentuating the bottom. Furthermore, Winx rhymes with Minx. Are we dog-whistling to little girls that they should be little minxes ?Please don’t stock your shelves with these toys. i wouldn’t have it in my house and I don’t want to have to see it in the aisles. I’ll have to take my toy shopping business elsewhere if you continue to confront customers with such packaging."
Josie  /  signed 2014-05-21 22:06:48 +1000
Therese  /  signed 2014-05-20 16:56:29 +1000
Raye , 3825  /  signed 2014-05-18 20:03:31 +1000
Owen  /  signed 2014-05-17 23:53:56 +1000
Jenelle  /  signed 2014-05-17 09:32:46 +1000
Lara  /  signed 2014-05-16 22:19:34 +1000
Angela , 3072  /  signed 2014-05-16 22:18:52 +1000
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