Win! Myer: Please don't promote unhealthy body image

GREAT NEWS! We delivered your signatures to Myer's flagship Sydney store on Tuesday 17th June, making headlines around the country! Myer have now told Channel 10 news they aren't planning on buying any more of the dolls. It's a positive and important step forward. Thanks to everyone who was involved in the campaign.

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Campaign via Fair Agenda member Mark in Sydney:

Today while shopping at Myer I came across a Winx Club doll with legs so skinny they looked like they might snap. The image on the side of the box portrayed the doll in a seductive pose - as if she was pole dancing.

I’m genuinely surprised that a store like Myer would stock such a toy, so as a loyal customer, I’m asking them to remove it from their shelves. Will you join me?

It’s hard enough trying to protect my four-year old daughter against the barrage of photo-shopped advertising she sees on billboards and the sides of buses, without underweight and over sexualised toys being marketed directly at her, in doll form.

As a parent, I know how easily children can be swayed by peer pressure and messages of what is normal or cool. When toys portray women’s bodies so skinny that they appear to be starving, it can send a very dangerous message.

Myer's website says they are responsive to feedback, and I'm hoping if enough of us sign the petition, they'll quickly take this product off the shelves.

For support contact The Butterfly Foundation support service on 1800 334 673.

1,407 SIGNATURES

Dear Myer,

Please don’t sell toys that promote unhealthy body image to young girls.

Signed,

Latest activity

Kate , 5006  /  signed 2014-06-12 14:22:13 +1000
Carla  /  signed 2014-06-12 14:19:35 +1000
Cathy , 3070  /  signed 2014-06-12 14:18:35 +1000
"That doll is outrageous. I have a 6 year old girl who loves lego, which i have always bought at Myer in the past, but i will be boycotting Myer until this toy is withdrawn. How vile to show this to our young girls as normal and acceptable – it isn’t. "
Daina , 5353  /  signed 2014-06-12 14:17:26 +1000
"I have a little girl and I don’t want her to be bombarded with images and toys like this from any age let alone from the age of 4."
Jo  /  signed 2014-06-12 14:16:33 +1000
"I have 2 young girls and don’t believe that these dolls promote positive play dolls for them. I for one will not buy these dolls "
Carey  /  signed 2014-06-12 14:15:46 +1000
Anne  /  signed 2014-06-12 14:14:00 +1000
Mel  /  signed 2014-06-12 14:12:26 +1000
"This doll promotes an unhealthy body image for girls (and boys). Please stop our kids from seeing this doll!!"
Georgina  /  signed 2014-06-12 14:11:57 +1000
"Stock good quality, appropriate toys. I cannot see any value in this toy "
Ally  /  signed 2014-06-12 14:11:13 +1000
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