Win! Myer: Please don't promote unhealthy body image

GREAT NEWS! We delivered your signatures to Myer's flagship Sydney store on Tuesday 17th June, making headlines around the country! Myer have now told Channel 10 news they aren't planning on buying any more of the dolls. It's a positive and important step forward. Thanks to everyone who was involved in the campaign.

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Campaign via Fair Agenda member Mark in Sydney:

Today while shopping at Myer I came across a Winx Club doll with legs so skinny they looked like they might snap. The image on the side of the box portrayed the doll in a seductive pose - as if she was pole dancing.

I’m genuinely surprised that a store like Myer would stock such a toy, so as a loyal customer, I’m asking them to remove it from their shelves. Will you join me?

It’s hard enough trying to protect my four-year old daughter against the barrage of photo-shopped advertising she sees on billboards and the sides of buses, without underweight and over sexualised toys being marketed directly at her, in doll form.

As a parent, I know how easily children can be swayed by peer pressure and messages of what is normal or cool. When toys portray women’s bodies so skinny that they appear to be starving, it can send a very dangerous message.

Myer's website says they are responsive to feedback, and I'm hoping if enough of us sign the petition, they'll quickly take this product off the shelves.

For support contact The Butterfly Foundation support service on 1800 334 673.

1,407 SIGNATURES

Dear Myer,

Please don’t sell toys that promote unhealthy body image to young girls.

Signed,

Latest activity

Bec  /  signed 2014-06-12 14:50:12 +1000
Natasha , 3052  /  signed 2014-06-12 14:49:40 +1000
Tanya  /  signed 2014-06-12 14:49:36 +1000
"These dolls promote an appalling image to the young girls and boys they are being marketed too. They will find out all to soon that our tragic society values them more for their sexuality then any of their other traits. Keep this revolting message away from their impressionable minds! "
Natalie  /  signed 2014-06-12 14:48:55 +1000
"Gracious! let children have childhoods! and encourage them to value themselves for what they contribute to society rather than a particular image they carve for themselves."
Megan  /  signed 2014-06-12 14:48:50 +1000
"I’m not interested having my child grow up thinking that this is normal and that she has to find a way to look like this. We come in all shapes and sizes. Be a market leader, this is just following all the other trends. Nobody in my soci group will buy this for the very same reason. You are killing your own market and selling to people who can’t think any bigger than that…seriously, be a market leader and market yourself that way. It might not happen in one generation but you could be remembered for instigating change."
Bronwyn , 2193  /  signed 2014-06-12 14:46:42 +1000
Bek  /  signed 2014-06-12 14:46:19 +1000
"Because I have a six year old daughter that doesn’t need to ever think she’s ‘fat’ because she doesn’t match this idiotic representation of a woman’s body."
Harriet , 2902  /  signed 2014-06-12 14:43:08 +1000
Rebecca  /  signed 2014-06-12 14:42:15 +1000
"I feel that this toy is not promoting healthy and positive messages to young girls. I want young children to be able to play and learn under positive environment with educational toys. We don’t need a doll in seductive poses either. "
Jodie  /  signed 2014-06-12 14:41:45 +1000
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