Win! Myer: Please don't promote unhealthy body image

GREAT NEWS! We delivered your signatures to Myer's flagship Sydney store on Tuesday 17th June, making headlines around the country! Myer have now told Channel 10 news they aren't planning on buying any more of the dolls. It's a positive and important step forward. Thanks to everyone who was involved in the campaign.

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Campaign via Fair Agenda member Mark in Sydney:

Today while shopping at Myer I came across a Winx Club doll with legs so skinny they looked like they might snap. The image on the side of the box portrayed the doll in a seductive pose - as if she was pole dancing.

I’m genuinely surprised that a store like Myer would stock such a toy, so as a loyal customer, I’m asking them to remove it from their shelves. Will you join me?

It’s hard enough trying to protect my four-year old daughter against the barrage of photo-shopped advertising she sees on billboards and the sides of buses, without underweight and over sexualised toys being marketed directly at her, in doll form.

As a parent, I know how easily children can be swayed by peer pressure and messages of what is normal or cool. When toys portray women’s bodies so skinny that they appear to be starving, it can send a very dangerous message.

Myer's website says they are responsive to feedback, and I'm hoping if enough of us sign the petition, they'll quickly take this product off the shelves.

For support contact The Butterfly Foundation support service on 1800 334 673.

1,407 SIGNATURES

Dear Myer,

Please don’t sell toys that promote unhealthy body image to young girls.

Signed,

Latest activity

Amelia  /  signed 2014-06-12 18:42:43 +1000
Lori  /  signed 2014-06-12 18:41:53 +1000
Clare  /  signed 2014-06-12 18:36:29 +1000
"It’s not ok to force females of any age to look at this overly-sexualised, anorexic looking pice of trash when walking through your store. They’d make better landfill than play things."
Melanie  /  signed 2014-06-12 18:36:00 +1000
Catherine  /  signed 2014-06-12 18:34:54 +1000
"I wasn’t going to email this as I saw the face on facebook. I clicked on the link, then saw the legs. Those legs are just wrong. No girl should aspire to twigs and a thigh gap like those."
Rebecca  /  signed 2014-06-12 18:34:53 +1000
"I don’t want my 5 year olds to grow up thinking this is normal – it’s NOT"
Katie  /  signed 2014-06-12 18:33:45 +1000
"I want my 4 month old daughter to grow up without body image anxieties. These such toys promote negative ideals and shouldn’t be available to young children."
Helen  /  signed 2014-06-12 18:28:38 +1000
"As a teacher I have to promote healthy eating and wellbeing. Toys like this have help promote values that cause undue hurt within families as they watch their children slowly stop eating and sometimes die. Please help our children and take these toys off the shelves. Please be a good corporate company."
Jenni  /  signed 2014-06-12 18:28:36 +1000
"This is a Disgusting toy to promote unhealthy messages and I will spread the word and no longer shop at Myer"
Simone , 3806  /  signed 2014-06-12 18:27:43 +1000
"You girls are impressionable. They learn about body image (and, about their worth) very early. Unrealistic role models, such as this toy, sets young girls up to have unhealthy body image and to later seek to achieve these impossible ideals through self-harming means (eating disorder, exercise addiction). These sorts of images send messages to young girls that how they look is not good enough."
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