Win! Myer: Please don't promote unhealthy body image

GREAT NEWS! We delivered your signatures to Myer's flagship Sydney store on Tuesday 17th June, making headlines around the country! Myer have now told Channel 10 news they aren't planning on buying any more of the dolls. It's a positive and important step forward. Thanks to everyone who was involved in the campaign.


Campaign via Fair Agenda member Mark in Sydney:

Today while shopping at Myer I came across a Winx Club doll with legs so skinny they looked like they might snap. The image on the side of the box portrayed the doll in a seductive pose - as if she was pole dancing.

I’m genuinely surprised that a store like Myer would stock such a toy, so as a loyal customer, I’m asking them to remove it from their shelves. Will you join me?

It’s hard enough trying to protect my four-year old daughter against the barrage of photo-shopped advertising she sees on billboards and the sides of buses, without underweight and over sexualised toys being marketed directly at her, in doll form.

As a parent, I know how easily children can be swayed by peer pressure and messages of what is normal or cool. When toys portray women’s bodies so skinny that they appear to be starving, it can send a very dangerous message.

Myer's website says they are responsive to feedback, and I'm hoping if enough of us sign the petition, they'll quickly take this product off the shelves.

For support contact The Butterfly Foundation support service on 1800 334 673.


Dear Myer,

Please don’t sell toys that promote unhealthy body image to young girls.


Latest activity

gen , 90277  /  signed 2016-05-16 03:44:43 +1000
"why are their hips uneven?! why are their shoulders uneven?! make their bodies perfect for who they r! make them less feminine!"
Cicely , 15312  /  signed 2014-12-09 02:38:54 +1100
Katre , M6C 2N2  /  signed 2014-11-08 17:27:08 +1100
James , 0852  /  signed 2014-09-02 15:48:06 +1000
vyvan , 2163  /  signed 2014-08-07 22:43:48 +1000
Grace , 2045  /  signed 2014-07-25 07:46:08 +1000
"For years myself and my closest female friends have struggled with maintaining good relationships with our bodies as they do not match up to societies standards of what is pleasing to the eye or attractive. I do not wish to see australias young people going thorough the same battles as myself."
Kerry , 3139  /  signed 2014-07-15 13:16:40 +1000
"Young people have too much pressure and bad influences on what seems to be accepted as “normal”. Clearly, this is NOT normal, so let’s start promoting something that is."
David , 5063  /  signed 2014-07-14 14:26:25 +1000
"Young children are impressionable to the messages we send them. Promoting toys that are premised on distorted and unhealthy body characteristics is not sending a realistic, nor affirming message to girls (and boys) as to what constitutes healthy femininity. Myer you can play a positive role here. Please act and discontinue selling such products. "
Kerry , 3808  /  signed 2014-07-11 22:21:49 +1000
"Agreed, this just does not promote healthy body image to both girls or boys at all. Not good enough."
Amy , 3156  /  signed 2014-07-11 20:10:15 +1000
"Young girls deserve a chance to develop a healthy self-esteem. This does not help."
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