Win! Myer: Please don't promote unhealthy body image

GREAT NEWS! We delivered your signatures to Myer's flagship Sydney store on Tuesday 17th June, making headlines around the country! Myer have now told Channel 10 news they aren't planning on buying any more of the dolls. It's a positive and important step forward. Thanks to everyone who was involved in the campaign.

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Campaign via Fair Agenda member Mark in Sydney:

Today while shopping at Myer I came across a Winx Club doll with legs so skinny they looked like they might snap. The image on the side of the box portrayed the doll in a seductive pose - as if she was pole dancing.

I’m genuinely surprised that a store like Myer would stock such a toy, so as a loyal customer, I’m asking them to remove it from their shelves. Will you join me?

It’s hard enough trying to protect my four-year old daughter against the barrage of photo-shopped advertising she sees on billboards and the sides of buses, without underweight and over sexualised toys being marketed directly at her, in doll form.

As a parent, I know how easily children can be swayed by peer pressure and messages of what is normal or cool. When toys portray women’s bodies so skinny that they appear to be starving, it can send a very dangerous message.

Myer's website says they are responsive to feedback, and I'm hoping if enough of us sign the petition, they'll quickly take this product off the shelves.

For support contact The Butterfly Foundation support service on 1800 334 673.

1,407 SIGNATURES

Dear Myer,

Please don’t sell toys that promote unhealthy body image to young girls.

Signed,

Latest activity

Mark , 3840  /  signed 2014-05-14 15:17:51 +1000
"The well-being of our population is far more important than making profits at any cost."
Yemi , 2077  /  signed 2014-05-13 22:34:36 +1000
"This is madness. How can this not send a wrong message to anyone?"
Elizabeth , 2250  /  signed 2014-05-13 16:30:40 +1000
hess  /  signed 2014-05-13 15:52:23 +1000
Lisa  /  signed 2014-05-13 11:34:13 +1000
"This doll is promoting unhealthy body image to young vulnerable children who may be genetically vulnerable to developing a deadly eating disorder."
Serena  /  signed 2014-05-13 02:02:54 +1000
"With Barbie I never “got it” because Barbie is just a doll, and why would kids care about the shape of a doll? Well, this is also just a doll, but the shape does strike me as something they’d notice. Look at those knees and that gap; that’s not a healthy human shape. Gross."
Faith  /  signed 2014-05-13 00:41:41 +1000
"Anorexia is a deadly disease. No legs should look like this! Young girls will be sold a deadly bill of goods. "
amy  /  signed 2014-05-12 23:46:05 +1000
"Two of my five children have suffered from anorexia, a biologically based mental illness. We’ve clawed our way to recovery but these sorts of models and dolls do not assist girls to develop a healthy body image. I wouldn’t buy them. "
Louise  /  signed 2014-05-12 23:12:57 +1000
"I am a parent of a child with anorexia, using dolls to imitate a life threatening eating disorder is SICK. Eating disorders are being missed because society sees sickness as normal thanks to media obsession with unattainable thinness. ."
elizabeth  /  signed 2014-05-12 22:36:42 +1000
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