Win! Myer: Please don't promote unhealthy body image

GREAT NEWS! We delivered your signatures to Myer's flagship Sydney store on Tuesday 17th June, making headlines around the country! Myer have now told Channel 10 news they aren't planning on buying any more of the dolls. It's a positive and important step forward. Thanks to everyone who was involved in the campaign.

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Campaign via Fair Agenda member Mark in Sydney:

Today while shopping at Myer I came across a Winx Club doll with legs so skinny they looked like they might snap. The image on the side of the box portrayed the doll in a seductive pose - as if she was pole dancing.

I’m genuinely surprised that a store like Myer would stock such a toy, so as a loyal customer, I’m asking them to remove it from their shelves. Will you join me?

It’s hard enough trying to protect my four-year old daughter against the barrage of photo-shopped advertising she sees on billboards and the sides of buses, without underweight and over sexualised toys being marketed directly at her, in doll form.

As a parent, I know how easily children can be swayed by peer pressure and messages of what is normal or cool. When toys portray women’s bodies so skinny that they appear to be starving, it can send a very dangerous message.

Myer's website says they are responsive to feedback, and I'm hoping if enough of us sign the petition, they'll quickly take this product off the shelves.

For support contact The Butterfly Foundation support service on 1800 334 673.

1,407 SIGNATURES

Dear Myer,

Please don’t sell toys that promote unhealthy body image to young girls.

Signed,

Latest activity

Jo  /  signed 2014-05-15 16:48:32 +1000
"I have a 5 year old daughter and between, bad taste dolls, songs on the radio and tv its hard to try to teach kids good manners, taste and how to be a good citizen when they see this “stuff” everywhere."
Paola  /  signed 2014-05-15 16:45:53 +1000
Tania  /  signed 2014-05-15 16:36:23 +1000
"Girls need to feel comfortable with their own body and promote a healthy natural image. This is disproportionate and ridiculous to sell an unrealistic toy to our young children. Please be a responsible and sensible family story and remove these inappropriate toys from your shelves."
Sarah  /  signed 2014-05-15 16:25:01 +1000
"Because I have a daughter."
Rebecca  /  signed 2014-05-15 16:18:27 +1000
Jenn  /  signed 2014-05-15 16:11:35 +1000
"As a parent of a daughter who has struggled with body image for these exact reasons and as an Early Childhood educator I have to agree. It is time to stop promoting such images. Can we at least give our children a chance before pouring societies unrealistic images down their throat?!?!"
Jenn  /  signed 2014-05-15 16:11:35 +1000
"As a parent of a daughter who has struggled with body image for these exact reasons and as an Early Childhood educator I have to agree. It is time to stop promoting such images. Can we at least give our children a chance before pouring societies unrealistic images down their throat?!?!"
Jenn  /  signed 2014-05-15 16:11:34 +1000
"As a parent of a daughter who has struggled with body image for these exact reasons and as an Early Childhood educator I have to agree. It is time to stop promoting such images. Can we at least give our children a chance before pouring societies unrealistic images down their throat?!?! "
Jennifer  /  signed 2014-05-15 16:04:23 +1000
Julia  /  signed 2014-05-15 15:58:16 +1000
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