Win! Myer: Please don't promote unhealthy body image

GREAT NEWS! We delivered your signatures to Myer's flagship Sydney store on Tuesday 17th June, making headlines around the country! Myer have now told Channel 10 news they aren't planning on buying any more of the dolls. It's a positive and important step forward. Thanks to everyone who was involved in the campaign.

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Campaign via Fair Agenda member Mark in Sydney:

Today while shopping at Myer I came across a Winx Club doll with legs so skinny they looked like they might snap. The image on the side of the box portrayed the doll in a seductive pose - as if she was pole dancing.

I’m genuinely surprised that a store like Myer would stock such a toy, so as a loyal customer, I’m asking them to remove it from their shelves. Will you join me?

It’s hard enough trying to protect my four-year old daughter against the barrage of photo-shopped advertising she sees on billboards and the sides of buses, without underweight and over sexualised toys being marketed directly at her, in doll form.

As a parent, I know how easily children can be swayed by peer pressure and messages of what is normal or cool. When toys portray women’s bodies so skinny that they appear to be starving, it can send a very dangerous message.

Myer's website says they are responsive to feedback, and I'm hoping if enough of us sign the petition, they'll quickly take this product off the shelves.

For support contact The Butterfly Foundation support service on 1800 334 673.

1,407 SIGNATURES

Dear Myer,

Please don’t sell toys that promote unhealthy body image to young girls.

Signed,

Latest activity

Peter , 3084  /  signed 2014-05-04 21:31:06 +1000
Jenny , 2030  /  signed 2014-05-04 21:25:03 +1000
Naomi , 6285  /  signed 2014-05-04 21:24:32 +1000
Kim , 6014  /  signed 2014-05-04 21:19:57 +1000
suzanne , 2220  /  signed 2014-05-04 21:19:15 +1000
"My wish is that we work towards a society that respects women and their bodies."
Melinda , 3065  /  signed 2014-05-04 21:11:26 +1000
"a girl should not be conditioned to be a sexual object, at any age! nor should they be conditioned to accept such unrealistic, potentially life threatening body proportions as desirable, or even attainable. this is exactly what such toys do though. it is ridiculously unethical on behalf of all involved in the supply chain. ColesMyer, dont be a part of that supply chain."
Rachel , 6014  /  signed 2014-05-04 20:59:35 +1000
Rebecca , 3060  /  signed 2014-05-04 20:52:25 +1000
"Please don’t support manufacturers who design toys with unrealistic body images. Don’t add to the burden girls and women already carry regarding unrealistic expectations of appearance."
Darcy , 5000  /  signed 2014-05-04 20:51:54 +1000
"What we see is what we do… This product should be banned but lets start with the consumer, then the retailer – a great approach!"
Jayne , 3046  /  signed 2014-05-04 20:39:39 +1000
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