Libra's absorption problem

Just weeks after Google launched a $50 million program to help address barriers to girls involvement in the science, technology engineering and mathematics sectors; and despite evidence that stereotypes and cultural biases still impede women's success in the 'STEM' areas… Libra have rolled out this new advertising campaign.

Libra's website says they create adverts “designed to give you a smile”. 

If you're concerned about the message their latest advert sends, sign the petition and let Libra know! 

Help us get to 3,500 signatures

3,550 SIGNATURES

To Libra,

We're concerned about the message you send to young girls with your new 'absorbs way more than you ever did in maths class' advertising campaign. We call on you to remove the adverts immediately. 

Signed,

Fair Agenda will email petition signers from time to time with important updates

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Latest activity

Cate , 2036  /  signed 2014-08-11 10:14:24 +1000
"I don’t want my daughter to see this. This is just plain reckless! "
Jo , 2216  /  signed 2014-08-11 10:08:57 +1000
Victoria , 2060  /  signed 2014-08-11 09:49:23 +1000
"I saw this in a toilet and was completely offended … this is the first time and advertisement has offended me. It implies that if you are a girl you are not good at maths, which is bull and perpetuation of a horrible stereotype that ultimately results in less women even trying to pursue carriers in science related fields."
Sally Lewry , 3058  /  signed 2014-08-11 08:32:36 +1000
Belinda , 3187  /  signed 2014-08-10 23:46:23 +1000
Kim , 2177  /  signed 2014-08-10 20:04:35 +1000
Cathy , 3070  /  signed 2014-08-10 18:28:28 +1000
"I buy pads and tampons but I don’t buy misogyny"
Bal , 3083  /  signed 2014-08-10 16:44:57 +1000
Lucy , 3051  /  signed 2014-08-10 10:31:51 +1000
Renee , 3057  /  signed 2014-08-09 21:20:02 +1000
"As loyal Libra customer, I’m really concerned to see you promoting these kinds of unhelpful attitudes towards girls and maths. Stereotypes and cultural biases are already holding young girls back – we don’t need you adding to the problem! Please take down these adverts immediately!"
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