Libra's absorption problem

Just weeks after Google launched a $50 million program to help address barriers to girls involvement in the science, technology engineering and mathematics sectors; and despite evidence that stereotypes and cultural biases still impede women's success in the 'STEM' areas… Libra have rolled out this new advertising campaign.

Libra's website says they create adverts “designed to give you a smile”. 

If you're concerned about the message their latest advert sends, sign the petition and let Libra know! 

Help us get to 3,500 signatures

3,550 SIGNATURES

To Libra,

We're concerned about the message you send to young girls with your new 'absorbs way more than you ever did in maths class' advertising campaign. We call on you to remove the adverts immediately. 

Signed,

Fair Agenda will email petition signers from time to time with important updates

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Latest activity

Elena  /  signed 2014-09-22 18:14:10 +1000
"This sexist advertising and it didn’t make me laugh.
My daughter is also not amused and will not be purchasing Libra products"
Margaret , 2262  /  signed 2014-09-22 18:11:03 +1000
Chloe , 3052  /  signed 2014-09-22 18:03:32 +1000
Shannon , 2251  /  signed 2014-09-22 17:42:52 +1000
Jenny , 2000  /  signed 2014-09-22 17:42:37 +1000
chris , 2042  /  signed 2014-09-22 17:25:08 +1000
Kathleen , 5019  /  signed 2014-09-22 16:56:32 +1000
Robin , 2617  /  signed 2014-09-22 16:12:07 +1000
Jade , 2102  /  signed 2014-09-22 16:01:08 +1000
Helen , 4165  /  signed 2014-09-22 15:16:02 +1000
"Firstly, the actual advertisement is crass and most unsubtle – a real turnoff! However, more importantly, it reinforces the myth that women flounder with maths and sciences and therefore it’s factually incorrect, quite insulting and says very little for the reputation and commercial integrity of the Libra company. Remove it, please, and think again about your mode of advertising!"
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