Libra's absorption problem

Just weeks after Google launched a $50 million program to help address barriers to girls involvement in the science, technology engineering and mathematics sectors; and despite evidence that stereotypes and cultural biases still impede women's success in the 'STEM' areas… Libra have rolled out this new advertising campaign.

Libra's website says they create adverts “designed to give you a smile”. 

If you're concerned about the message their latest advert sends, sign the petition and let Libra know! 

Help us get to 3,500 signatures

3,550 SIGNATURES

To Libra,

We're concerned about the message you send to young girls with your new 'absorbs way more than you ever did in maths class' advertising campaign. We call on you to remove the adverts immediately. 

Signed,

Fair Agenda will email petition signers from time to time with important updates

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Latest activity

Nardia , 3437  /  signed 2014-09-23 15:23:22 +1000
"Libra this doesn’t give me a smile….perhaps you should take a look at Emma Watson’s UN speech to have some idea as to what would really make women smile!!!"
Sarah , 4105  /  signed 2014-09-23 15:21:23 +1000
Kylie , 7000  /  signed 2014-09-23 15:18:36 +1000
Erin , 2612  /  signed 2014-09-23 15:15:27 +1000
Fiona , 2130  /  signed 2014-09-23 14:56:16 +1000
"In a world where most girls and women are not given the same opportunities to receive an education due to cultural structures in developing nations is just as shocking as the gender inequalities of the western world in assuming competency and capabilities of humans is determined by whether one has a penis or a vagina. Poor form Libra."
Anne , 3051  /  signed 2014-09-23 14:45:51 +1000
Grant , 3065  /  signed 2014-09-23 14:32:33 +1000
jenny , 2145  /  signed 2014-09-23 12:20:09 +1000
"How offensive !!
Probaby written by a bunch of males !"
Cat , 2031  /  signed 2014-09-23 12:17:35 +1000
GReer , 4165  /  signed 2014-09-23 12:01:40 +1000
"I am studying Engineering and I think this ad is morally reprehensible. Women no not need this sort of negativity around maths and science, when we are trying so hard to encourage it in our young women."
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