Libra's absorption problem

Just weeks after Google launched a $50 million program to help address barriers to girls involvement in the science, technology engineering and mathematics sectors; and despite evidence that stereotypes and cultural biases still impede women's success in the 'STEM' areas… Libra have rolled out this new advertising campaign.

Libra's website says they create adverts “designed to give you a smile”. 

If you're concerned about the message their latest advert sends, sign the petition and let Libra know! 

Help us get to 3,500 signatures

3,550 SIGNATURES

To Libra,

We're concerned about the message you send to young girls with your new 'absorbs way more than you ever did in maths class' advertising campaign. We call on you to remove the adverts immediately. 

Signed,

Fair Agenda will email petition signers from time to time with important updates

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Latest activity

Mary , 5024  /  signed 2014-09-28 18:07:19 +1000
Aimee , 5244  /  signed 2014-09-28 16:25:32 +1000
Ann , 5061  /  signed 2014-09-28 15:38:10 +1000
Susan , 2579  /  signed 2014-09-27 18:42:09 +1000
Virginia , 3067  /  signed 2014-09-27 16:18:04 +1000
"I am encouraging my daughter to be involved in the maths science area, where she has aptitude, so I find such messaging counter productive."
Susan , 2350  /  signed 2014-09-27 15:35:08 +1000
elizabeth , 2104  /  signed 2014-09-27 14:46:52 +1000
Leonie , 4510  /  signed 2014-09-27 12:43:02 +1000
Joyce , 6066  /  signed 2014-09-27 11:59:09 +1000
"Libra, your advertising is droll . Why do advertising agencies have to appeal to the lowest common denominator and why do you hire such dumb advertising agencies? Jeez."
Jennifer , 3818  /  signed 2014-09-27 09:26:49 +1000
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