Libra's absorption problem

Just weeks after Google launched a $50 million program to help address barriers to girls involvement in the science, technology engineering and mathematics sectors; and despite evidence that stereotypes and cultural biases still impede women's success in the 'STEM' areas… Libra have rolled out this new advertising campaign.

Libra's website says they create adverts “designed to give you a smile”. 

If you're concerned about the message their latest advert sends, sign the petition and let Libra know! 

Help us get to 3,500 signatures

3,550 SIGNATURES

To Libra,

We're concerned about the message you send to young girls with your new 'absorbs way more than you ever did in maths class' advertising campaign. We call on you to remove the adverts immediately. 

Signed,

Fair Agenda will email petition signers from time to time with important updates

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Latest activity

tim , 7000  /  signed 2014-10-21 21:32:32 +1100
Paul , 6057  /  signed 2014-10-21 20:31:09 +1100
Paul , 6057  /  signed 2014-10-21 20:31:09 +1100
Ann , 7054  /  signed 2014-10-21 17:04:58 +1100
Heather , 4410  /  signed 2014-10-21 14:49:09 +1100
"As a Science/Maths teacher who has worked for decades to encourage female students to have confidence in their ability to do Maths, this is incredibly offensive and also so last century. Women need mathematical literacy and many excel in Maths. Please change the wording on your packaging."
Denisse , 3058  /  signed 2014-10-21 14:45:27 +1100
Carmen , 3181  /  signed 2014-10-21 13:55:56 +1100
"Products for women should also be FOR women, not reinforcing gender stereotypes. Libra marketing department needs to check themselves. This is false and disempowering to women and girls ."
Gloria , 2141  /  signed 2014-10-21 11:36:41 +1100
Matt , 2010  /  signed 2014-10-18 20:31:08 +1100
"My niece is one of the most gifted at mathematics in her Year Six class. I dread to think that promoting stereotypes like this might turn her away from using her gifts to pursue a future in science or technology."
Grace , 01075  /  signed 2014-10-17 21:26:27 +1100
"Let women participate in the maths and sciences!! (see my blog post: http://gbark.wordpress.com/2014/10/07/im-a-woman-in-tech-that-doesnt-mean-everything-has-to-be-pink/)"
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