Libra's absorption problem

Just weeks after Google launched a $50 million program to help address barriers to girls involvement in the science, technology engineering and mathematics sectors; and despite evidence that stereotypes and cultural biases still impede women's success in the 'STEM' areas… Libra have rolled out this new advertising campaign.

Libra's website says they create adverts “designed to give you a smile”. 

If you're concerned about the message their latest advert sends, sign the petition and let Libra know! 

Help us get to 3,500 signatures


To Libra,

We're concerned about the message you send to young girls with your new 'absorbs way more than you ever did in maths class' advertising campaign. We call on you to remove the adverts immediately. 


Fair Agenda will email petition signers from time to time with important updates

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Latest activity

Cathleen , 2160  /  signed 2014-11-24 16:27:24 +1100
Geoff , 3191  /  signed 2014-11-24 14:46:08 +1100
"My daughter is great at maths and science. This sends completely the wrong message."
Emma , 8062  /  signed 2014-11-24 08:04:19 +1100
"Please absorb the fact that insulting your entire customer base is not a good way to generate sales."
Monique , 4824 DT  /  signed 2014-11-24 08:02:17 +1100
"I sure hope my little girl can grow up not caring about these stupid advertisements…"
Frances , 8083  /  signed 2014-11-24 07:54:25 +1100
"As a math-obsessed girl, with a college degree and a fair amount of brains, I can’t even count the many ways this ad insults me. Take it down or I (and my friends) will be taking my money elsewhere."
jasmin , 2000  /  signed 2014-11-24 00:33:43 +1100
"Because this is the advertisers version of ‘negging’. Not cool. Not trendy and not wanted."
Barbara , 5065  /  signed 2014-11-23 10:12:22 +1100
"I’m registering my disgust as the mother of 2 daughters and a granddaughter. This advertisement is demeaning and offensive. Does Libra have any intelligent women impacting on their advertisements?"
Emma , 5031  /  signed 2014-11-23 09:37:47 +1100
"This is so offensive! Well done, I’ll never be buying your products again."
Cheryl , 5052  /  signed 2014-11-22 19:09:50 +1100
"As an ex maths teacher and mother of a talented maths student daughter I find the ads offensive, and low grade reinforcing very harmful inaccurate stereotypes!!! How pathetic that an advertising agency shows no social conscience."
Luisa , 4030  /  signed 2014-11-22 07:02:42 +1100
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