Libra's absorption problem

Just weeks after Google launched a $50 million program to help address barriers to girls involvement in the science, technology engineering and mathematics sectors; and despite evidence that stereotypes and cultural biases still impede women's success in the 'STEM' areas… Libra have rolled out this new advertising campaign.

Libra's website says they create adverts “designed to give you a smile”. 

If you're concerned about the message their latest advert sends, sign the petition and let Libra know! 

Help us get to 3,500 signatures

3,549 SIGNATURES

To Libra,

We're concerned about the message you send to young girls with your new 'absorbs way more than you ever did in maths class' advertising campaign. We call on you to remove the adverts immediately. 

Signed,

Fair Agenda will email petition signers from time to time with important updates

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Latest activity

Duncan , 3055  /  signed 2015-06-23 11:41:07 +1000
sarah-marie , 01035  /  signed 2015-04-15 22:27:13 +1000
"This is offensive to me as a female maths professor. It implies that instructors of mathematics are incompetent (because of course women students are just as good as men students)."
Sahar , 48126  /  signed 2015-04-15 02:35:09 +1000
Claire , 3122  /  signed 2015-04-01 09:14:43 +1100
"Appalling advertising – reinforcing completely the wrong things. Not funny at all."
Crystal , 2263  /  signed 2015-03-18 19:58:07 +1100
Sophie , 2500  /  signed 2015-02-21 10:10:18 +1100
"Why couldn’t they use an advertisement strategy that wasn’t offensive and didn’t negatively stereotype an entire gender? Take it down Libra, it’s not funny, it’s dissapointing."
Ruth , LS25 2AR  /  signed 2015-02-16 01:17:35 +1100
"As a physics teacher I take great exception to this advert. It is hard enough convoncing girks that they can do maths and physics without crass messages like this .. "
Ann , 2264  /  signed 2015-02-16 00:59:03 +1100
"It is ridiculous in this day and age to continually stereotype girls and women as being thick at maths. There is absolutely no need for it and frankly any product that suggests females are thick at maths is one I will no longer buy.
Perhaps the marketing people at Libra might like to work on their own maths when they realise their profits are going down thanks to mindless sexism."
Jac , 3070  /  signed 2015-02-13 11:41:28 +1100
Janoel , 3072  /  signed 2015-02-13 11:33:50 +1100
"Please remove this ad. I find it offensive."
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